From 1960 to 1965, the CBS television network limited its color broadcasts to only a few special presentations such as In 1965, CBS telecast a new color version of Rodgers and Hammerstein's In 1967, NBC outbid CBS for the rights to the annual telecast of By the end of the 1960s, CBS was broadcasting virtually its entire programming lineup in color.

CBS also owned the Spanish-language news network CBS Telenoticias. Jean Stapleton and Carroll O'Connor in All in the Family Jean Stapleton and Carroll O'Connor as Edith and Archie Bunker in the television show All in the Family. CBS once more nosed ahead, courtesy of the major success of Some of the groundwork had been laid as CBS fell in the ratings, with hits Under network president Jeff Sagansky, the network was able to earn strong ratings from new shows The acquisition of the NFC rights, which took effect with the 1994 NFL season, and which led to CBS being nicknamed "Can't Broadcast Sports",The loss of the NFL, along with an ill-fated effort to court younger viewers, led to a drop in CBS's ratings.

However, in 1999, Viacom acquired its former parent, by this time also named CBS Corporation, formerly Westinghouse Electric. The biggest challenge came in the form of the FCC's On the air, the war affected almost every show. Although RCA – then-parent company of NBC – made its color system available to CBS, the network was not interested in boosting RCA's profits and televised only a few specials in color for the rest of the decade. Country Music Television, The Nashville Network, 2 regional sports networks. "The CBS of the 1940s was vastly different from that of the early days; many of the old guard veterans had died, retired, or simply left the network.As Paley grew more remote, he installed a series of buffer executives who sequentially assumed more and more power at CBS: first Ed Klauber, then Paul Kesten, and finally Despite the influx of advertisers and their cash – or perhaps because of them – the 1940s were not without bumps for the radio networks. Funds that own CBS Corporation also own: Comcast Corporation (CMCSA) Costco Wholesale Corporation (COST) General Electric Company (GE) Union Pacific Corporation (UNP) Wells Fargo & Company (WFC) Philip Morris International (PM) Starbucks Corporation (SBUX) EOG Resources (EOG) Google; Discovery Communications (DISCA) Oracle Corporation (ORCL) In March 2006, CBS entered into a three-year agreement with On July 24, 2013, CBS entered into an agreement with CBS was the original broadcast network home of the animated primetime holiday specials based on the All of these animated specials, from 1973 to 1990, began with a fondly remembered seven-second animated opening sequence, in which the words "A CBS Special Presentation" were displayed in colorful lettering (the Over the years, CBS has broadcast three different productions of Tchaikovsky's famous ballet In April 1986, CBS presented a slightly abbreviated version of In order to compete with NBC, which produced the now-legendary televised version of the CBS was also the original broadcast home for the primetime specials produced by the CBS has 15 owned-and-operated stations, and current and pending affiliation agreements with 228 additional television stations encompassing 51 states, the District of Columbia, two U.S. possessions, CBS maintains affiliations with low-power stations (broadcasting either in analog or digital) in a few markets, such as Upon the release of the app in March 2013, CBS restricted streaming of the most recent episode of any of the network's program on its streaming app for Apple On October 28, 2014, CBS launched CBS All Access, an CBS All Access offers the most recent episodes of the network's shows the day after their original broadcast, as well as complete back catalogs of most of its current series and a wide selection of episodes of classic series from the Original programs expected to air on CBS All Access include a In December 2018, the service was launched in Australia under the name CBS began its conversion to high definition with the launch of its simulcast feed, CBS HD, in September 1998 at the start of the CBS's 14-year conversion to an entirely high definition schedule ended in 2014, with The CBS television network's initial logo, used from the 1940s to 1951, consisted of an oval spotlight which shone on the block letters "C-B-S".The CBS eye has since become an American icon.

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