This is completely different from the Traditional Decision making process which has very well structured and sequentialized. Murthi, B.P.S., and Kannan Srinivasan (1999). Consumer Behaviour. Solomon, Michael R (2003). The following subsection defines the detailed stages involved in traditional consumer decision making.
holiday decision making is highly based on opportunities, adaptability and emotions to a very large extent. This is referred to as the Traditional Decision making process. Consumer Behaviour. It is also observed that unlike holiday decision making, traditional consumer decision making consumers are keen information searchers and conducts a thorough research before deciding on a particular product. Study 1 proposed a model for a group holiday decision-making process with four components: information acquisition, intra-group information sharing, knowledge transfer, and decision making. Right from the beginning stage of need recognition till the stage of post-purchase evaluation stage the disparities are evident and noticeable.
Altogether, a consumer at this stage can be referred to as an aroused consumer who is vulnerable to any stimulus of the marketers appeal.Information search is the search is the next subsequent stage wherein, the consumer has already identified a product that will cater to his/her need. (1999). (2010). This highlights the fact that affective choice mode is more relevant than traditional information processing mode in Holiday decision making model that in itself is a highly experiential product.Most of the holiday decision makers tend to be optimistic and idealistic in the starting but they become realistic only over time and final purchase is made only the last moment. Alongside, holiday makers decision strategies were characterized by factors like limited amount of processing, selective processing, qualitative reasoning, attribute based non compensatory rules and a lack for the evaluation of each alternative.In comparison to this, in the traditional consumer decision making model the consumer evaluates products based on brands and critetrias. Apart from this, it was found that unlike in the traditional decision making model, while planning for a holiday, there was no sequential evolution of holiday plans. Registered Data Controller No: Z1821391.
Lars Perner PhD . It was observed that in the Holiday decision making model, the administrative factors played a vital role in deciding choice and time of holiday decision making. ”Inert set” is that set of brands that the consumer is indifferent towards because the consumer, does not consider the product to be having any particular advantages.This is the stage wherein the consumer actually purchases a particular product after identifying need, conducting search and evaluating possible alternatives.
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