Integrate views the acquisition as an opportunity to provide its customer base with access to affordable real-time insight and enhanced performances. Redwood City, Calif.—Oracle Corp. paid more than $1.2 billion to acquire marketing analytics company Datalogix Holdings Inc., according to two people familiar with the situation. We suggest you try the following to help find what you’re looking for:Oracle today announced that it has signed an agreement to acquire Datalogix, the industry-recognized leader at connecting offline consumer spending to digital marketing that helps marketers increase the effectiveness and measurability of their advertising.Datalogix aggregates and provides insights on over $2 trillion in consumer spending from 1,500 data partners across 110 million households to provide purchase-based targeting and drive more sales.Over 650 customers, including 82 of the top 100 US advertisers such as Ford and Kraft, as well as 7 of the top 8 digital media publishers such as Facebook and Twitter use Datalogix to enhance their media.Oracle and Datalogix’s Data as a Service cloud solutions will provide marketers and publishers with the richest understanding of consumers across both digital and traditional channels based on what they do, what they say, and what they buy.
"If Oracle gets the marketing and Datalogix combination right, it will have a very compelling set of propositions to offer CMOs," he says. The deal complements Oracle's acquisition of BlueKai and rounds out its digital marketing suite. This is a listing of Oracle Corporation's corporate acquisitions, including acquisitions of both companies and individual products.. Oracle's version does not include value of the acquisition.. See also Category:Sun Microsystems acquisitions (Sun was acquired by Oracle). Oracle Buys Datalogix. Oracle Buys Sauce Video. The transaction has closed. News Facts. Oracle Corp. on Monday agreed to buy startup Datalogix Holdings Inc., an important advertising partner to Google Inc. and Facebook Inc.

Oracle Buys Datalogix On December 22, 2014 Oracle announced that it has signed an agreement to acquire Datalogix to extend Oracle Data Cloud with industry-leading solutions for data-driven marketing to inform and measure cross-channel digital marketing. Datalogix employs 444 people nationwide, up … With Datalogix, he states in an email, "marketers have a better shot of establishing the identity of their prospects and developing more contextually relevant campaigns. Creates the World's Most Valuable Data Cloud to Maximize the Power of Digital Marketing Oracle (NYSE: ORCL) News Facts Oracle today announced that it has signed an agreement to acquire Datalogix, the industry-recognized leader at connecting offline consumer spending to digital marketing that helps marketers increase the effectiveness and measurability of their advertising.

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