Willys lost $35 million in 1954, but would be rapidly turned around by the skilled engineers and marketers of Kaiser. The same factors that were slowing business for Kaiser were also hitting small automakers such as Hudson and Nash (which merged into AMC in 1954), Studebaker, and Packard. Henry J. Kaiser, a shipbuilder during the war, was looking forward to the postwar period. Information is from Kaiser brochures and may not be completely accurate.We make no guarantees regarding validity or accuracy of information, predictions, or advice — .
However, as Jack Mueller wrote, safety didnât sell, as Nash found out with its 1949-51 seat-belt-optional Airflytes, Ford with Lifeguard Design, and for that matter Chrysler when it had done a padded dashboard in 1949.The Kaiser Traveler, a four door utility sedan, was advertised as a luxurious sedan that could be converted to a light duty van in just ten seconds. A lawsuit by a shareholder in the company alleged that “The name is so ridiculous that it can be justified on no other ground than to satisfy a deep ingrained meglomanic desire for personal publicity". The Kaiser Custom was a higher trim.
As for the âdomestic 19,â most were used for engineering and testing, but one was presented by Henry J. Kaiser to the Mayor of New Orleans, Louisiana, for his role in helping with the IKA deal.
In January 1946, two well-kept secrets were revealed to the public in the Waldorf Astoria Hotel in New York City: non-running prototypes of the new Frazer and the revolutionary Kaiser K85 family car with front-wheel drive. The old-pontoon shape was gone as well, as the bull-nosed frontal appearance. The Henry J was so terrible it's hardly spoken of anymore, and even then, it's mentioned in sputtering disgust by older, white-haired car guys. The Henry J continued; Kaiser claimed it was the easiest car on the road to drive, handle, park, service, run, maintain, and to pay for. Kaiser took the leftover 1953 Manhattans, replaced the front end sheet metal and the tail light assemblies, repainted them, and marketed them as the 1954 Special â a Manhattan at the price of a Special, though not as attractive as the hot new 1954s. Kaiser-Frazer Henry J.
Toledo production therefore resumed in January 1955 after a six month hiatus, with over 200 domestic Manhattans being produced first. A padded dashboard was added to Deluxe, for protection in an accident.
The Kaiser now had the highest-horsepower standard six-cylinder engine of any American car except Hudson, launched at the lowest prices ever offered for the car.The 1951 model year ran from March 15, 1950 through November 4, 1951. Dodge Bros. bought tthe company in 1925-26; in 1930, after Chrysler purchased Dodge Brothers, the Graham name was dropped from the trucks.
Dealers were ordering tens of thousands of the 1954 Manhattan and getting practically nothing, as top management ordered the tooling to be conserved. Both Henry J. Kaiser, a California-based industrialist and Joseph W. Frazer, CEO of Graham-Paige, wanted to get into the automobile business and pooled their resources and talents to do so. By working quickly, they were able to lease Fordâs Willow Run plant from the WAA and build a full 7,000 Kaiser cars in 1946, before the big Detroit automakers could get going (along with 4,000 Frazers).
The second force was Kaiserâs timely purchase of Willys-Overland, for $63 million. Thus, after buying the company and renaming it to Willys Motors, Kaiser combined its production and sales organizations. It is named in honor of the company's founder , Henry John Kaiser . While the supercharged engine must have turned some heads, Kaiser was now in the medium/upper price range, which was rapidly losing its share of the market, dropping from around 20% in the early 1950s to under 5% in 1958.
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