Most recently, Premier developed a customized ticketing system for Lowe’s to use internally to manage its assets across several of its sports sponsorships. For more information, please direct any questions to: Bradley holds an MBA from The University of Chicago Booth School of Business and a BS and MS in Engineering from Michigan State University and the University of Iowa, respectively. Lowe's pulls sponsorship for 'All American Muslim' - YouTube Lowe’s Companies Inc., has been the No. So I signed up for a free trial for Big Commerce and it’s completely unclear how to now unlock this blog post, which is what I wanted to read in the first place. Sign up for our weekly newsletter.Bradley is the Chief Growth Officer at The Outloud Group, an influencer marketing agency that helps brands tell their stories through influencers. It is crucial that you treat creators and their audiences with respect. You can easily do this by creating a web page on your ecommerce backend that uses the show’s handle as the URL. Together, we deliver the right home improvement products, with the best service and value, across every channel and community we serve. Here is a piece of branded content Lowe’s created with a YouTube influencer. Some of the best successes come from brands working with influencers well known in Adjacent markets are often full of interested consumers who would benefit from being educated about a product by an influencer they trust.Influencers in adjacent markets are tremendously successful at moving customers from consideration to acquisition.Once you’ve picked the right influencers, the key to a successful partnership is to let influencers do what they do best –– which is not being a puppet for anything, especially your brand.Don’t be overly prescriptive when it comes to letting them create. Here’s a quick overview of some of the ones we’ve seen be most effective:Of course, YouTube influencer marketing is very different than YouTube pre-roll marketing. Because many of the biggest NFL moments are spent at home with family and friends.

We’ll also show you examples of exactly why this is and how it’s working for other brands across the web.An influencer campaign can fit into multiple categories of your marketing spend.Depending on which part of the funnel you’re focused on, you’ll want to work with influencers on different platforms.

Lowe’s Companies, Inc One of the nation’s leading sports sponsors, Lowe’s partnered with Premier on several different initiatives in the college and professional sports spaces. Lowe’s signed on in the heady days of NASCAR when teams paid $20 million or more just to get in the door with a top team. Recognized as a part of the Detroit Techweek100. Lowe’s sponsored the content and also paid for the set and production.For doing so, they got high visibility on a video that received 5.5 million views, and got unique content of their own (in the form of behind-the-scenes content) for their own channels.Even that behind-the-scenes video currently has more than 85,000 views.Another great example of dedicated YouTube content is this one with 23andMe and AsapSCIENCE.In this example, 23andMe created a specific landing page for the show. Mr. Hoos is a former management consultant that helped set the marketing strategy for leading organizations including Red Hat, Caterpillar, Accenture, Vertex Pharmaceuticals, and USAA. Apple Footer. Successful influencer marketing rests on your ability to make your relationships with influencers mutually beneficial and to empower the creators you work with to become your brand advocates.There are a lot of bells and whistles you can add, but at the end of the day, authenticity is most important to any influencer campaign.We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Watch the influencer campaign below.Let’s look at another brand example to really drive this home.KiwiCo partnered with Destin Sandlin of Smarter Every Day. Please contact the Lowe’s team relevant to your request.Looking to collaborate with Lowe’s or have an idea for a home improvement project?Have a story idea that you’d like to share for Newsroom?Each year, we donate millions to nonprofit organizations through corporate giving, store donations and the Lowe’s Foundation. Previously, Bradley founded Grand Circus, a Google For Entrepreneurs Tech Hub and coding bootcamp in Detroit. For more information, please direct any questions to: 704-758-2917 Community@Lowes.com Here’s how you can do that in 5 minutes on BigCommerce.OK –– now back to the 23andMe and AsapSCIENCE YouTube influencer marketing campaign. The Weekender is a home improvement video series featuring DIY blogger Monica Mangin

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