cnbc ratings decline

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August 1st, 2020

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But during Mr. Trump’s tenure, the network concluded that there was no profitable middle ground with a president who seeks confrontation with the media. A spokeswoman for Fox News, Irena Briganti, said the chief executive, Suzanne Scott, wouldn’t be available for an interview.Fox shifted over the weekend into round-the-clock protest coverage. Now it focuses primarily on the coronavirus, interlaced with impassioned and often viral monologues denouncing President Trump.CNN remains a network identified with and defined by one man, Jeff Zucker, the chairman for news and sports at WarnerMedia as well as CNN’s president since 2013. Conde’s boss, the new NBCUniversal chief executive, Jeff Shell, has suggested in private conversation that he wants to make a more dramatic change at the company’s other cable news network, CNBC, two NBCUniversal executives said. Our source who's familiar with CNBC's Nielsens notes the network's core business programming, which airs from 6 a.m. to 8 p.m., is down 10 percent in total viewers and 6 …

It also competes more directly with MSNBC than ever before for audience, offering Don Lemon and Mr. Cuomo as a more emotional, less cerebral alternative to Chris Hayes and Ms. Maddow.And as much as MSNBC seemed thrown off by the coronavirus, CNN was ready, flexing its still-supple muscles for covering all-consuming news stories. The latest Nielsen Media Research statistics show that the business network’s total number of quarterly viewers fell to their lowest level since the second quarter of 2005.

But it also seems a kind of ineffectual, corporate re-enactment of Mr. Ailes’s once-feared opposition-research tactics, which included private detectives, aggressive hunts for leaks and smear campaigns against reporters.

Record Ratings and Record Chaos on Cable News Cable networks are facing threats, and opportunities, in a national crisis. From April 2011 to April 2012, the show is down 16 percent in total viewers and 11 percent in the 25-54 demographic. The network has already moved to revive "Closing Bell." But it could allow Comcast to extend an olive branch to Mr. Trump and his avid supporters.CNN once positioned itself between MSNBC and Fox on the political spectrum. But the Russia show came to a disappointing conclusion for its audience with “We didn’t lose viewers,” MSNBC’s president, Phil Griffin, insisted in an interview.

The news just keeps getting worse and worse for the far-left CNN, which suffered a 16 percent primetime ratings collapse last month. It signed up former spies and prosecutors as contributors, and dangled the hope that Robert Mueller would end Mr. Trump’s presidency. On Tuesday, the show drew its lowest numbers of the year in total viewers — 99,000. CNBC has had a difficult time attracting viewers. "Their biggest attractions have become their biggest losers," says one TV industry insider familar with the cable channel's numbers. The new chairman of NBCUniversal’s news group, Cesar Conde, hasn’t described his vision for news. The channel thrived from 2017 until earlier this year, lifted by its nonstop coverage of the Trump-Russia story and the story’s denouement in impeachment.

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